We already see the very first signs of this new world: cars that drive themselves, factory production lines that react to demand in real time, businesses using big data to predict where they should invest next.
Profits are a priority, but not at the expense of great customer service. So, how are you going to ensure these aren’t false profits and that you are actually improving business sales and gains?
Many businesses fall off of the track in social media simply because they don’t truly know what they are aiming for nor do they understand the amount work that it takes to be successful in a social media campaign.
Many people take marketing to mean advertising or promotion. In fact, while this is marketing, it is only a small amount of the whole marketing process.