Businesses suffer from peaks and valleys. One minute the sales are almost too much to handle, and the next there are nothing but the scraps on which to feed. Sadly, it’s the life of an entrepreneur and something you’ll have to get used to if you want to succeed. The business world doesn’t have time for pity.
Still, it doesn’t mean you can’t change your fortunes when the chips are down. Sometimes, all you need is a catalyst to get the wheels turning once again. With that in mind, this post has compiled a list of things to do when business isn’t booming.
Hopefully, the following will restore the natural order of things.
Invest In SEO
And not the basic kind which will tide you over the short-term. Now there is more time to learn your job is to research and study the intermediate and advanced hacks. After all, the foundations of SEO should already be in place so all you have to do is expand on them. A simple trick is to research keywords and phrases. Often, companies assume they understand search terms but are mistaken. Another option is to use paid marketing to increase traffic and click-through rate. If it sounds too complicated, you should visit the website of an expert. Outsourcing can save you time and money and improve company standards.
Tidy Up The Site
Small things often go under your radar, but users and followers pick up on them. They’re like bloodhounds chasing a wounded animal. Usually, it’s enough for them to bounce from the site because the little things mess up the experience. It may only be a dead link to you, but to them, it’s a waste of energy. Plus, people want answers at the drop of a hat these days. Go through the site with a fine tooth comb and try and find the errors which may turn off visitors. Checkout this site for inspiration.
Stock Up On Social Media Posts
Maintaining five or six separate social media accounts is time-consuming. You need to take photos, tag them, post them on the site, and engage in banter. Don’t forget the latter because interaction with customers drives leads, sales, and overall conversions. Because you don’t have the time to do it when times are good, now is the perfect excuse to focus on stockpiling posts. Take pictures and create images and come up with clever and quirky tweets, games and competitions. Then, when things pick up, you can delve into the vault and multi-task without getting stressed.
Content is king, even if the written word is out of style nowadays. Unfortunately, blog posts drop down the pecking order when there are orders to fulfill and packages to post. This is sad because subscribers love to read about the latest topics and watch cool videos. So, unshackle yourself from writer’s block and get typing. You can start with an update, and an apology, and talk about recent events. Because of the gap, people will be curious to read what has happened in your life.
Do you think these will get the phones ringing again?