It’s not enough to have a great product and to tell people how great it is. You need to get in their space and find ways to surprise them with your value and dazzle them with your messaging.
Content marketing is a valuable tool used by many businesses today. We have long been using the right words to make products and services more appealing to the masses. But the way we use and produce content has evolved over the years. If you’re a business owner, or you’re launching a start-up, bear these tips in mind about designing your content strategy for your business.
Now you have someone else working on your marketing, you have to actually pull through on certain tasks. This isn’t what you will typically be told by a consultant, but it really does help having someone in it with you.
Personally, we are happy to stick with 140-character count tweets. Thank you, Twitter! It is enough to read your Twitter feed as is as we are continuously bombarded with content good, bad, and ugly. Twitter announced this week on May 24, that the 140-character count stays, but will stop counting media attachments and other content toward its iconic character limit! Can we get a woot woot!?
Hashtags are crucial if you want your content to be found in social media. What is a hashtag? It is a way of categorizing your content, allowing it to be easily discovered by people searching for content on that topic. For example, if you are creating content for say a small business owner, you should be using popular hashtags that they most likely are searching for.
We ask the question why oh why does social media change their sizes all the time? Just as soon as we get used to each platform’s rules and size requirements they change again and again! So we have put together a little cheat sheet for you to take the guess work out!