Nobody should ever go into a pitch under prepared. Even if you’re a confident speaker, and you’re used to addressing crowds of people, preparation is key. A pitch is not just about showing investors that you’re passionate about your new product. It’s also a chance to show them what they could gain from putting their money into your business. You’ll need to showcase your personality, but you’ll also need to back up your claims with solid figures and facts. In business, success equates to profits. No matter how eloquent you are, if you can’t get to grips with questions about sales figures and profit margins, you won’t succeed. Make sure you have all the information you could possibly need to hand, and go over your presentation several times. Practice in front of others, and ask for feedback. Speak slowly and clearly, be animated, and maintain eye contact.
If you struggle with nerves or you’re not a confident public speaker, it’s worth taking some lessons to help you contain your nerves, and project your voice. Often, it’s a matter of getting used to addressing people, and becoming accustomed to the environment. It’s completely natural to be nervous. You’ve worked hard, and you want this pitch to be a success. If it doesn’t go well, don’t give up. Learn from your mistakes, and always take feedback, whether positive or negative, on board.
When you have the opportunity to pitch to somebody, make sure you take it. You need to ensure that your presentation is memorable. One way of bringing what you’re saying to life is using visual stimuli. You can use images and infographics in leaflets and brochures. You could hone your video production skills or work with an agency to create a dynamic film that shows your product or business idea in action. You could design a digital advert for billboards. There are lots of different ways you can get the message out there, and make your pitch more exciting and informative.
Emphasize your USP
Every business should have a unique selling point or USP. This is one of the most important things you want to get across in the time you spend with investors or clients. What makes your company different from all the others, and what are you offering that isn’t already available? If you’ve got a fabulous USP, don’t forget to shout about it from the rooftops.
Business pitches can be incredibly daunting, especially if you’re not used to public speaking or doing presentations. Hopefully, these hints will help you to develop your pitching skills and ensure that your presentation is memorable for the right reasons.