For example, if you are creating content for say a small business owner, you should be using popular hashtags that they most likely are searching for.
Tweets with Hashtags are said to get double the engagement compared to Tweets without a hashtag. Also Tweets with a hashtag are 50% more likely to get a retweet compared to Tweets without hashtag.
This is one of our favorite vids with Justin Timberlake and Jimmy Fallon to inspire the use of hashtags in your social media content and marketing.
One word of caution: Don’t overuse Hashtags on Twitter. Tweets with 1-2 hashtags do see much more engagement, but Tweets that have more than 2 hashtags see engagement actually drop by close to 20%.
Inspired by SocialQuant