Over the last few months, a lot of places throughout the world have had their privacy laws shaken up. With GDPR in Europe, along with data breaches from companies like Facebook, everyone is more on edge than ever when it comes to their personal information. In marketing, this can present some issues.
For marketing professionals, there is no excuse not to embrace the full potential of Google – especially when most of its services are completely free. Can you make Google work harder for you? Yes, you can, by automating it. Here’s how it’s done.
Technology has been part of human existence for millions of years – before we were even humans, in fact. And over the millennia, the idea of technology has been geared to doing one specific thing: making our lives a lot easier. From the stone tools used by our ancient ancestors to the smartphone you might be reading this on now, technology has played an important role in our development as a species. But is technology helping or hindering our lives and business?
In a business, technology can have a particularly varied range of purposes when it comes to company operations, but every industry on the planet can utilize technology to its advantage if it really knows how.