When you are making changes to your business, you have to make sure that everything is straightforward. You may even have to downsize if you do not have the structure to support what you are trying to do, but either way, everyone has to be on the same page. You also have to make sure that you are completely open with your investors and that they have a good idea of your financial situation. Transparency is everything here, so streamline your expenses and chat with your accountant to find out where you stand. When you have everything in black and white, you can then move forward with the rest of your plan or business ideas.
Sustainability takes time, but every day you do try and focus on being sustainable, you are actually moving towards your goal. Every single trade event you go to and every marketing campaign you run will ultimately make you more setup for the future, so stay focused on your end-goal and fake it until you make it. You need to implement measures that will ultimately help you to achieve the result that you want, and you also have to be confident in your own ability.
Get a Business Loan
The next thing that you should do is make sure that you get a business loan. Sometimes you need to go more into debt in order to get out of it, so it may help to apply for a small business loan for poor credit if you are struggling. A business loan can also help you to make the required investments so you can get things back on track as well, not to mention that they can give you the boost that you need in order to negotiate contracts.
Long-Term Momentum is Key
Even though you may be focused on saving on every single decision you make, you do still need to focus on the long-term. You may need to restructure your relationships and you may even need to find out what your company values are moving forward. In some instances, getting back on track may involve hiring and firing new staff and it may also include building new teams, so you have to be prepared to make this happen and you also have to be ready to make some big decisions. This is the only way your business is going to flourish in the future and it is the only way to stop yourself from experiencing the same failure that you have done already, so make sure that you are prepared for this.