Our Team.

Nice to Meet You!

Meet our team of strategists, content developers, social media wizards, designers, and developers. We have your back no matter where you are.

Lyndsay Soprano
Lyndsay Soprano

Lyndsay Soprano

Principal + CMO

Lyndsay Soprano is an award-winning Virtual CMO who helps grow small to large companies with smoldering results. With a talent for building relationships, Lyndsay launched Bound-by Marketing over 20 years ago — and she’s been making brands sizzle ever since.

She is also the Host of The Pain Game Podcast, a show about living in and with chronic pain and trauma.  Getting to the heart of how to heal.

Rachel Kalmar
Rachel Kalmar

Rachel Kalmar

Director of Marketing

Rachel is new to our magical unicorn, marketing team! Bringing her Canadian accent and expertise to our social media and content development team, she runs our marketing, content and social media department like a boss.

She is passionate about supporting entrepreneurs and business owners to carve out more time to do what they’re passionate about. Divide and conquer!

Adding value to people in the form of building connections, community, and abundance has always been her jam.

Lyndsay Soprano is an award-winning Virtual CMO who helps grow small to large companies with smoldering results. With a talent for building relationships, Lyndsay launched Bound-by Marketing over 20 years ago — and she’s been making brands sizzle ever since.

She is also the Host of The Pain Game Podcast, a show about living in and with chronic pain and trauma.  Getting to the heart of how to heal.

Rachel is new to our magical unicorn, marketing team! Bringing her Canadian accent and expertise to our social media and content development team, she runs our marketing, content and social media department like a boss.

She is passionate about supporting entrepreneurs and business owners to carve out more time to do what they’re passionate about. Divide and conquer!

Adding value to people in the form of building connections, community, and abundance has always been her jam.

Abby Williams-Falk
Abby Williams-Falk

Abby Williams-Falk

Senior Developer + Designer

Abby has been with Bound-by Marketing since 2005! She is the most loyal human you might ever meet. Her background and skill sets have grown over the years and is the most amazing asset to our team.

She is a graduate of California State University, Chico with a BA in Communication Design with an emphasis in graphic and web development.

She is responsible for our custom website and web application design, UX/IU design, frontend development (HTML, CSS, Sass, Javascript, and jQuery), backend development (PHP and Laravel), Custom WordPress templates, and of course responsive design.

Abby also helps create branding, logo development, email design, and marketing and dabbles in mobile app design.

Lyndsay Soprano is an award-winning Virtual CMO who helps grow small to large companies with smoldering results. With a talent for building relationships, Lyndsay launched Bound-by Marketing over 20 years ago — and she’s been making brands sizzle ever since.

She is also the Host of The Pain Game Podcast, a show about living in and with chronic pain and trauma.  Getting to the heart of how to heal.

Rachel is new to our magical unicorn, marketing team! Bringing her Canadian accent and expertise to our social media and content development team, she runs our marketing, content and social media department like a boss.

She is passionate about supporting entrepreneurs and business owners to carve out more time to do what they’re passionate about. Divide and conquer!

Adding value to people in the form of building connections, community, and abundance has always been her jam.

Abby has been with Bound-by Marketing since 2005! She is the most loyal human you might ever meet. Her background and skill sets have grown over the years and is the most amazing asset to our team.

She is a graduate of California State University, Chico with a BA in Communication Design with an emphasis in graphic and web development.

She is responsible for our custom website and web application design, UX/IU design, frontend development (HTML, CSS, Sass, Javascript, and jQuery), backend development (PHP and Laravel), Custom WordPress templates, and of course responsive design.

Abby also helps create branding, logo development, email design, and marketing and dabbles in mobile app design.

Gucci Soprano
Gucci Soprano

Gucci Soprano

Hooman Resource Director + Content Barker

Gucci Girl was rescued a few hours before COVID happened. She has been a loud force to be reckoned with within our agency world. She barks a lot and has a voice like nobody’s business! Recently, Gucci has been promoted to a large role in HR.

Abby has been with Bound-by Marketing since 2005! She is the most loyal human you might ever meet. Her background and skill sets have grown over the years and is the most amazing asset to our team.

She is a graduate of California State University, Chico with a BA in Communication Design with an emphasis in graphic and web development.

She is responsible for our custom website and web application design, UX/IU design, frontend development (HTML, CSS, Sass, Javascript, and jQuery), backend development (PHP and Laravel), Custom WordPress templates, and of course responsive design.

Abby also helps create branding, logo development, email design, and marketing and dabbles in mobile app design.

Gucci Girl was rescued a few hours before COVID happened. She has been a loud force to be reckoned with within our agency world. She barks a lot and has a voice like nobody’s business! Recently, Gucci has been promoted to a large role in HR.

Tommie Soprano
Tommie Soprano

Tommie Soprano

Director of Analytics + The Pawfect Gentleman

Tommie came to us as the most epic, perfect weenie dog on the planet!  He quickly made it through our marketing analytics academy and is Top Dog around here from an analytics perspective.  There just isn’t much that gets by him, because he is the Pawfect Gentleman.

Norman Kalmar
Norman Kalmar

Norman Kalmar

Fashion Blogger + Director of Napping

Norman is a Canadian boy – flown in from Edmonton to Toronto.  He makes a living napping through meetings but ensures to remain stylish wearing his bowtie at all times.

Tommie came to us as the most epic, perfect weenie dog on the planet!  He quickly made it through our marketing analytics academy and is Top Dog around here from an analytics perspective.  There just isn’t much that gets by him, because he is the Pawfect Gentleman.

Norman is a Canadian boy – flown in from Edmonton to Toronto.  He makes a living napping through meetings but ensures to remain stylish wearing his bowtie at all times.

Gucci Girl was rescued a few hours before COVID happened. She has been a loud force to be reckoned with within our agency world. She barks a lot and has a voice like nobody’s business! Recently, Gucci has been promoted to a large role in HR.

Tommie came to us as the most epic, perfect weenie dog on the planet!  He quickly made it through our marketing analytics academy and is Top Dog around here from an analytics perspective.  There just isn’t much that gets by him, because he is the Pawfect Gentleman.

Norman is a Canadian boy – flown in from Edmonton to Toronto.  He makes a living napping through meetings but ensures to remain stylish wearing his bowtie at all times.

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